5 articles in this category
Every organization wants a north star. A single number that sums up decades of work, that you can put on a slide, that funders nod at. But here is the...
It starts innocently. A piece manager sets a conversion target. An editor tracks click-through rate. A growth lead optimizes for weekly active users. ...
The room goes quiet. That is the sound of a metric that will never be looked at again. I have been in those rooms. A grant report is due, someone buil...
Ask a product team what their North Star is, and you'll often get a crisp answer. Sessions per week. Daily active users. Net revenue retention. But as...
Impact metrics feel objective. They give you a number to move, a target to hit. But here's the rub: metrics don't care about your mission. They only c...